ironwear.
Ironwear, a leading PPE manufacturer in Riviera Beach, Florida, delivers essential safety products to diverse industrial sectors. As graphic design lead, I spearheaded the creation of a wide array of visual assets, including a near 300-page product catalog, packaging, product design, email and social media assets, registration user experience and interface (not featured), and comprehensive marketing collateral. My role encompassed the entire design process, from conceptualization to final production, ensuring consistent brand messaging and effective communication of product features and benefits, ultimately driving product awareness and sales across all channels.
product catalog.
brief: showcase 3000+ ppe (personal protective equipment) in a printable medium.
solution: design a product catalog covering 13 unique safety product categories.
credit: art direction, project management, iconography, and layout + editorial design by jennifer wexler.
latest product photography, creative + detail shots, and retouching by Dan Bishop. older product photography and retouching by jamie maness, jaime ballester, kelsey deaton, and jennifer wexler.
copywriting by Amanda Carr, ian hersey, and Daniela Martinez.
email + social media.
brief: need to create an online presence to let our audience know about new product releases.
solution: create engaging email blasts and social media posts to grab their attention.
credit: design, art direction, and some modeling by Jennifer wexler. product photography, retouching, and creative shots by dan bishop. Copywriting by Daniela Martinez. Social Media management by Dave Salem. Email Blast collaboration with Amanda Carr.
business cards.
brief: create business cards that say what ironwear is all about as simply as possible.
solution: design business cards that highlight ironwear’s product categories through iconography.
note: design was elevated by adding spot UV treatment to front of the business cards — icons are clear uv while the rest of the card is matte black. cards are also thickest card stock possible to leave a good impression.
Elastex A+ content.
brief: need a graphic way to educate buyers of the ironwear Elastex series activewear.
solution: create Amazon A+ content with an infographic format that explains the wide variety of elastex products in a simple way.
credit: design and art direction by Jennifer wexler. product photography, retouching, and creative shots by dan bishop.
iRON-fOG vIDEO.
brief: CREATE A VISUAL FOR AMAZON THAT EXPLAINS THE IRON-FOG SAFETY GLASS FEATURES.
solution: MAKE A SLEEK VIDEO OF THE IRON-FOG GLASSES WITH A MOODY (FOGGY) ATMOSPHERE.
credit: art direction, MOTION GRAPHICS, AND EDITING by jennifer wexler. VIDEOGRAPHY BY DAN BISHoP.
pop up banners.
brief: create portable banners that can be taken to different food industry tradeshows.
solution: design pop up banners that show products in context.
credit: art direction + design by Jennifer Wexler. Photography + retouching by Dan Bishop.
product + label design.
brief: keep products as consistent as possible.
solution: design products and labels with on-brand consistency.
PACKAGING.
brief: keep product packaging as consistent as possible.
solution: design/REDESIGN PACKAGING WITH A CLEANER MORE ON BRAND LOOK.
ecommerce photography.
brief: create product images that can be used consistently across all platforms.
solution: take photos of products in a studio setting and retouch out backgrounds so they can be used in print and digital mediums.
roles: photographer + retoucher
